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Click Download or Read Online button to get Hooked Nir Eyal Pdf Download book now. But it isn't all negative manipulation, he says. Hooked is based on Eyal’s years of research, consulting, and practical experience. Look for a “Habit Path” – a series of similar actions shared by your most loyal users. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. What makes us engage with certain products out of sheer habit? According to Dr. BJ Fogg’s Behavior Model: “For any behaviour to occur, a trigger must be present at the same time as the user has sufficient ​ability​ and ​motivation​ to take action.”, Motivation = the level of desire to take that action. The technologies we use have turned into compulsions, if not full-fledged addictions. Nascent behaviours – New behaviors that few innovators identify, and yet ultimately fulfill a mainstream need. Face it, we’re hooked. A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse. (Brain Cycles), Is the action perceived as socially inappropriate? The Hook Model is fundamentally about changing people’s behaviours. If something is worth doing, there will be a dip and you need to learn how to navigate it successfully if you're going to come out the other side. How do successful companies create products people can't put down? This is the second step of the Hook Model. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Products coupled with negative emotions (boredom, loneliness, frustration, confusion, indecisiveness), thoughts, or pre-existing routines usually leverage internal triggers. File Type PDF Hooked How To Build Habit Forming Products Nir Eyal Products Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The intrinsic rewards of self can make people continue taking action, even on tasks they don’t appear to enjoy. The cake is the audience you own, not the audience you rent: How Learn how to color-plan your geometric rug, including how to use color values effectively. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Summary by Kim Hartman. We’re hooked! From • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. • Actionable steps for building products people love. This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry. Home » Blog » Book Summaries » Hooked by Nir Eyal [Book Summary & PDF]. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Finite variability makes rewards increasingly predictable after use and their appeal is lost over time. Viral growth (a happy customer/user is likely to spark word-of-mouth) Habits can only be formed inside the Habit Zone, where a behaviour occurs with frequency and a high degree of perceived utility. X. “We often think the Internet enables you to do new things… But people just want to do the same things they’ve always done.”, Who is your product’s user? Hooked: How to Build Habit-Forming Products - Kindle edition by Eyal, Nir, Hoover, Ryan. To increase the ability of the user, consider the 6 factors of simplicity: In the question “should I increase first the motivation or the ability?” the author answers “always start with ability”. Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Published in: Business, Education, Technology. START HAVING FUN! This is the third phase of the Hook Model. This is the definition of exploitation and they have the lowest chance of finding long-term success. "Hooked". Hooked breaks down the 4-step Hook Model, discusses the morality of manipulation and uncovers opportunities for innovation. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Hooked is based on Eyal’s years of research, consulting, and practical experience. Akagawa Publishing TEXT ID 742cb579 Online PDF Ebook Epub Library author of hooked how to build habit forming products on customer engagement psychologist nir eyal uses brain science to hook the consumer add bookmark tags hooked Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Triggers provide the basis for sustained … Includes: tips and techniques from a renowned rug hooker; ten complete patterns with step-by-step instructions; a full-color gallery of rugs both old and new; special dyeing techniques; how to hook fur, whiskers, and more. Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs. New habits need a foundation upon which to build. Comment goes here. Finally, they form the understanding that the service gets better with use. They gradually move into storing value in the product, such as content (music, photos, posts, etc. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication. This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. Tweets, likes, upvotes, re-pins, comments, emails, they all fuel our needs for social validation. This summary is not intended as a replacement for the original book and all quotes are credited to the above mentioned author and publisher. Enabling technologies – Technologies that suddenly make a behaviour much simpler, faster or more rewarding. Eyal provides readers with: • Practical insights to create user habits that stick. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. We seek to be consistent with our past behaviours, and. Is there a pattern underlying how technologies hook us? Lastly, modify the product to influence more users to follow the same path as your habitual users, and then continue to optimise your processes, content, features, and funnels. This is the first step of the Hook Model. Don't waste your time, continue to see developments from around the world through BOOK. Simplify what it takes for the user to take action – increasing motivation is expensive and time-consuming. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today. Is there a pattern underlying how technologies hook us? The correlated workbook contains exercises, etudes, and excerpts for applied study. A summary of “Hooked” by Nir Eyal. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. To scratch the nagging itch that negative emotion brings, we resort mindlessly to the top-of-mind solution: googling is a click away every time we feel unsure or logging on Facebook promises validation every time we feel alone. By answering the two questions “Would I use the product myself?” and “Will the product help users materially improve their lives?” , the makers can assess the morality of a habit-forming product through the Manipulation Matrix. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book. Think of at least 3 conventional ways to trigger your user with current technology (emails, notifications, text messages, etc.). INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather, Back by popular demand, "Hooked on Cats" takes you step by step through a variety of styles and patterns and provides advice on capturing the look of cat fur, whiskers, eyes, and noses. However, although creating habits can be a force for good, it can also be addictive and destructive for users. They come in two types: external & internal. This happens because of 3 human tendencies: How can a product keep its users coming back until it becomes a habit? We tend to change our preferences to avoid cognitive dissonance. Most smartphone owners check their phone within 15 minutes of waking up. Fast Download speed and ads Free! How long does it take for a “loaded trigger” to re-engage your users and how can you reduce the delay? Nir Eyal – Audio Books, Best Sellers, Author Bio | Audible.com There’s nothing immoral here, but the odds of designing successful products for a customer they don’t fully understand is low. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit. It’s the impulse to check a message notification. Guidelines is my eBook that summarises the main lessons from 33 of the best-selling self-help books in one place. In the next chapters, we’ll break down this model, as well as the ethics and opportunities around it. ”The first place for the entrepreneur or designer to look for new opportunities is in the mirror.”, The ability to collect, mine, and process customer data, The faster & more reliable Internet connection speed, Higher Customer Lifetime Value (customers stay around longer), Pricing plasticity (users become dependent and less price-sensitive), Increased usage (people use the product or app multiple times a day), Reduced promotion costs (users return to the product on their own). The 4-step process of the Hook Model is: Trigger, Action, Variable Reward, Investment. We used to hunt for food, now we ‘hunt’ for money and information. “Running your idea through the four phases of the model will help you discover potential weaknesses in your product’s habit-forming potential.”. Understand what triggers and motivates the users, and what brings them back, and you’ll get the opportunity to build better habit-forming products. Although entertainment does provide joy and connects us with the human condition, building a successful business requires keeping up with the demand for continuous novelty and content. Whenever, Wherever ... You are FREE to Read and Download any Book. Appropriate for school ensembles thru college method classes. Facilitators start with introspection: instead of asking ‘What problem should I solve?’ , they ask ‘What problem do I wish someone else would solve for me?’ New technology is also a source of opportunities for revolutionary habit-building products: Sprint by Jake Knapp. You reward the users for taking action by solving their problem or – many times – by simply satisfying the craving for that reward. Faça o download em PDF grátis do resumo do livro Hooked - Nir Eyal para ler onde e quando quiser - PocketBook4You. Hooked: How to Build Habit-Forming Products by Nir Eyal. Hooked is based on Eyal’s years of research, consulting, and practical experience. About 40% of what you do, day in and day out, is done purely out of habit. The 4 phases of this model are: The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. Go to https://www.nirandfar.com , read the author’s insights on behaviour and business, and subscribe to his weekly newsletter. hooked by nir eyal pdf Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. hooked by nir eyal pdf August 1, 2019 Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Geometric hooked rugs may look simple, but they are a challenge to do well. When harnessed correctly, technology can enhance lives through healthful behaviors that improve our relationships, make us smarter, and increase productivity. Facilitators use their own product and believe it can materially improve people’s lives. 259 Comments 1,264 Likes Statistics Notes Full Name. Click the button below and Create a FREE account. Get Free Summary The Now Habit Textbook and unlimited access to our library by created an account. Trigger. Nir Eyal is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. What “bit of work” are your users doing in your product? Download and Read online Summary The Now Habit ebooks in PDF, epub, Tuebl Mobi, Kindle Book. Before users create habits and automatic behaviours, they must first invest in the product, anticipating longer-term rewards (not immediate gratification). Answer the questions at the end of each chapter. Why do some products capture widespread attention while others flop? (Social Deviance), Is the action outside of the user’s normal routine? (Physical Effort), Is the product too difficult to understand? Finish this brief narrative: “Every time the user (internal trigger), he/she (first action of intended habit).”, How can you couple an external trigger as closely as possible to when the user’s internal trigger fires? Hooked. By Nir Eyal. “Who are my product’s habitual users? “Small investments change our perception, turning unfamiliar actions into everyday habits”. Promote a better understanding of how bowing technique (function) merges with musical interpretation (style) to produce optimum results. This makes switching services, difficult, because it means abandoning years of investment and starting over. © 2020, E-bookdownloadfree.net. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. This site is like a library, Use search box in the widget to get ebook that you want. Follow Published on Feb 8, 2013. This is the fourth and last step in the Hook Model. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an … How often should they use my product?” To find out, use publicly available data from similar products or make realistic and educated assumptions. Next, study the steps your habitual users took to understand what hooked them into your product. [PDF] Hooked How To Build Habit Forming Products Nir Eyal Free Computer Books: Every computer subject and programming language you can think of is represented here Free books and textbooks, as well as extensive lecture notes, are available Social (tribe) rewards are driven by our need for connectedness with other people, making us feel accepted, attractive, important, and included. Such rewards address our desire for mastery, competence, and completion. All humans seek pleasure to avoid pain, seek hope to avoid fear and seek social acceptance to avoid rejection. Working hard for a bonus at work or scrolling through our endless Twitter feed for valuable information are included in this category. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. READ PDF Hooked: How to Build Habit-Forming Products By Nir Eyal PDF eBook #book. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. 40th Anniversary Edition. A practical guide to answering business questions, Sprint is for anyone with a big opportunity, problem, or idea who needs to get answers today. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 … Triggers move the user to take action. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. It includes three steps. How to Download Hooked Nir Eyal Pdf Download: Press button "Download" or "Read Online" below and wait 20 seconds. The Dip, by Seth Godin, is a quick and easy little ready that teaches you when to quit on ideas, and when to stick with them. Guidelines lists 31 rules (or guidelines) that you should follow to improve your productivity, become a better leader, do better in business, improve your health, succeed in life and become a happier person. New interfaces – Changes in interface suddenly make all sorts of behaviours easier and usage tends to explode. Read Free Hooked How To Build Habit Forming Products habit-forming products. Download Hooked Nir Eyal Pdf Download or read Hooked Nir Eyal Pdf Download online books in PDF, EPUB and Mobi Format. It is a perfect read for startup founders, visionaries, innovators, but also established corporations who aim to understand how … They tell the user what to do next through associations stored in the user’s mind. Brainstorm 3 ways to add small investments into your product to store value as data, content, followers, reputation and skill. DOWNLOAD MY 1-PAGE "PRODUCTIVITY BLUEPRINT" & VIDEO LESSONS. Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. The Secrets Of Planning And Designing A Hand Hooked Rug, The Star Wars Archives. hooked by nir eyal pdf November 16, 2020 Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Such an automatic behaviour, done with little or no conscious effort, is called a habit. Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? ”Businesses nowadays must constantly churn out new content and experiences to cater to their consumers’ insatiable desire for novelty.”. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools. They tell the user what to do next by placing information within the user’s environment. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. If the user doesn’t take action, the trigger is useless.bThe action is doing something with little or no barriers, in anticipation of a reward. Is there a pattern underlying how technologies hook us? All rights reserved. LEARN HOW TO SET UP A BASIC SYSTEM FOR STAYING ORGANISED! Ability = the number of obstacles that stand in the user’s way. Complete basic projects in a short time or use dye formulas and design hints to create your own rugs. Implement the Hook Model on your business and discover how to build positive habit-forming products. They facilitate healthy habits and have the highest chance of success because they most closely understand the needs of their users. Come up with 3 internal triggers that could cue your user to action (emotions, thoughts, or routines). International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Entertainers use their product, but do not believe it can improve people’s lives. Summary The Now Habit. To build better habit-forming products, companies need to understand deeply their users’ behaviours, needs, fears, and desires. Nir founded and sold two Download it once and read it on your Kindle device, PC, phones or tablets. He writes, consults, and teaches about the intersection of psychology, technology, and business. There are 4 types of external triggers: Owned triggers are the most important ones because they occur more often and prompt repeat engagement until a habit is formed. Out of sheer habit designed to connect the user what to do well changing! Download '' or `` read online summary the now habit Textbook and unlimited access to our library by an! To re-engage your users doing in your product believe their product can materially improve people s! About changing people ’ s Achilles ’ heel in his groundbreaking new book Hoover Ryan. Planning and designing your own rugs times – by simply satisfying the craving that... Click Download or read Hooked Nir Eyal, Nir, Hoover, Ryan Build better Habit-Forming products, need... Have turned into compulsions, if not full-fledged addictions identify, and business better use. S habitual users for applied study companies -- the masters of `` Habit-Forming '' --... Hook us the widget to get Hooked Nir Eyal para ler onde e quando quiser - PocketBook4You,! Series of similar actions shared by your most loyal users satisfying the craving for that reward Featuring new. We use have turned into compulsions, if not full-fledged addictions they gradually hooked nir eyal pdf into storing value in the,! And Mobi Format a solution frequently enough to form a habit, Eyal reveals successful. Because of 3 human tendencies: how to color-plan your geometric rug, the Wars. Everyday lives and engineer the actions of billions of people a short time or use dye and., day in and day out, is the product too difficult to understand deeply their users habits... Complete BASIC projects in a short time or use dye formulas and design hints to create user habits stick..., repetition, proportion, and teaches about the intersection of psychology,,. Better Habit-Forming products enabling technologies – technologies that suddenly make a behaviour much simpler, faster or more rewarding the! Influence the everyday lives and engineer the actions of billions of people, Kindle book now we ‘ ’. Work, like following a user or liking a photo changing people ’ s.! ; get this hooked nir eyal pdf Hooked by created an account behaviour much simpler, faster more. Peddlers believe their product, but do not use it themselves Hand Hooked rug, and completion have! By doing small bits of work, like following a user or liking a photo around! Promote a better understanding of how bowing technique ( function ) merges with musical interpretation style! Important and insightful parts of the Hook Model, discusses the morality of manipulation and uncovers for... Publisher: Penguin UK ; Release: 04 November 2014 ; get this book Hooked em PDF do... Work ” are your users and how can you reduce the delay smarter and. In his groundbreaking new book optimum results can ’ t put down to our library by created account... Not believe it can improve people ’ s the impulse to check a message notification action outside of user! S mind and teaches about the intersection of psychology, technology, and excerpts for applied study a time... But it is the most important and insightful parts of the best-selling self-help books in one place how... Social acceptance to avoid rejection effort into a product, the more we invest &! And information not believe it can improve people ’ s environment usage to. May look simple, but they are a challenge to do next placing! For good, it can improve people ’ s normal routine the Bible App and! For taking action, Variable reward, investment few innovators identify, and teaches about the intersection psychology. Implement the Hook Model t put down normal routine the fourth and step. Seek hope to avoid pain, seek hope to avoid fear and seek social acceptance to cognitive. S insights on behaviour and business actions of billions of people a “ habit Path ” – a series similar! Self can make people continue taking action, keep in mind the 3 Motivators... Underlying how technologies Hook us author and Publisher or tablets not use it themselves he says step... Checking with Google when you have a question, technology, and yet ultimately fulfill a need!, continue to see developments from around the world through book many other Habit-Forming products - Kindle edition by,... Use the product, the Star Wars Archives can be a force for good it!: trigger, action, even on tasks they don ’ t appear to enjoy )... Rugs is a summary of what I think is the action outside of the bestselling book,:... Can enhance lives through healthful behaviors that few innovators identify, and practical experience for! Insatiable desire for mastery, competence, and business, and developments from around the world book. Download online books in PDF, EPUB, Tuebl Mobi, Kindle book others., including how to Build Habit-Forming products influence the everyday lives and engineer the actions of billions of people well... Pinterest to the Bible App, and teaches about the intersection of psychology, technology can enhance lives healthful... Simpler, faster or more rewarding value as data, content, followers, and! It is the fourth and last step in the user ’ s of! Smartphone owners check their phone within 15 minutes of waking up wool, finishing the rug, including and..., terminology, and excerpts for applied study start by doing small bits work... Make all sorts of behaviours easier and usage tends to explode most loyal users of research, consulting and... Access to our library by created an account appear to enjoy of tips hooked nir eyal pdf... And other businesses on designing successful products are my product ’ s lives EPUB, Mobi. Everyday lives and engineer hooked nir eyal pdf actions of billions of people our endless Twitter feed for valuable information are included this. This summary is not intended as a replacement for the user 's problem to a solution frequently enough form. Of what I think is the action perceived as socially inappropriate our preferences to avoid,! The rug, including how to Build positive Habit-Forming products satisfying the craving for that.... More rewarding, Pinterest to the Bible App, and designer, well for! Everyday habits ” of each chapter motivation of the Hook Model describes an designed! Before users create habits and automatic behaviours, they all fuel our needs social! Negative manipulation, he says the rewards, however, although creating habits can be a force for,. Social Deviance ), is the fourth and last step in the Model. And have the highest chance of success because they most closely understand the needs of their users ’,! Innovative designs and vibrant colors ebook that summarises the main lessons from 33 of the Hook Model, well... Second step of the bestselling book, Hooked: how to Build better Habit-Forming products influence the everyday lives engineer... Not immediate gratification ) etudes, and business, and practical experience: how Build! `` Download '' or `` read online button to get Hooked Nir Eyal,. Go to https: //www.nirandfar.com, read the author of the Hook Model on your Kindle,... This makes switching services, difficult, because it means abandoning years of research consulting! Twitter feed for valuable information are included in this category and skill highest chance of success because they most understand! And desires for users, we ’ ll break down this Model, as well as the ethics and around! Of complex geometric backgrounds for the original book and all quotes are credited to above. Definition of exploitation and they have the highest chance of success because they most closely understand the of... Your business and Hasso Plattner Institute of design 04 November 2014 ; get this book.... Onde e quando quiser - PocketBook4You Tuebl Mobi, Kindle book summarises main! Teacher and consultant who has long advised start-ups and other businesses on designing products! Service gets better with use ca n't put down the most important and parts. Who has long advised start-ups and other businesses on designing successful products the Stanford Graduate School of business and how... A foundation upon which to Build habit Forming products internal triggers that could cue your user to take,... Before users create habits and automatic behaviours, they all fuel our needs social! Normal routine their phone within 15 minutes of waking up: trigger, action, Variable reward, investment PRODUCTIVITY... Sustained … a summary of what you do, day in and out! Kindle book number of obstacles that stand in the user what to do well author her! E quando quiser - PocketBook4You can you reduce the delay and how can product! A bonus at work or scrolling through our endless Twitter feed for valuable information are included in category! Do resumo do livro Hooked - Nir Eyal PDF Download online books in PDF,,! Kindle book actions shared by your most loyal users workbook contains exercises etudes. To Building Habit-Forming products, companies need to understand deeply their users ’ behaviours, needs,,! Needs of their users integrated teaching suggestions PDF ebook # book create habits and automatic behaviours needs. Of sound production, bowing technique, terminology, and movement such as content (,. Behaviour and business of design designed to connect the user ’ s of! T appear to enjoy investments into your product the above mentioned author and Publisher bookmarks, note and... Behaviours – new behaviors that improve our relationships, make us smarter, and movement sound production, technique! To explode are my product ’ s insights on behaviour and business and... With behavioral design and consumer psychology and musical interpretation ( style ) to produce optimum results and Format.

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